How mobiLUX works

1. Find mobiLUX tag next to the standard label

In the production facility, the secure MobiLUX labels are applied to individual products or cases.
In the production facility, the secure MobiLUX labels are applied to individual products or cases.

2. Take a photo with your cell phone

By using an ordinary cell phone with a camera and email or SMS text messaging capability, you can take a photo of the special MobiLUX label.
By using an ordinary cell phone with a camera and email or SMS text messaging capability, you can take a photo of the special MobiLUX label.

3. Send email / MMS to mobiLUX centre

Send the picture to the MobiLUX website. Simple instructions for this process are clearly printed on the label itself.
Send the picture to the MobiLUX website. Simple instructions for this process are clearly printed on the label itself.

4. Get back the originality confirmation

You'll receive an immediate reply that provides information about the product's source and authentic or counterfeit status. In the event that a product or label is illegitimate or has been tampered with, MobiLUX warns you.
You'll receive an immediate reply that provides information about the product's source and authentic or counterfeit status. In the event that a product or label is illegitimate or has been tampered with, MobiLUX warns you.

Introducing mobiLUX

Luxury Goods Authentication and Anti-Counterfeit System

mobiLUX is protected by US Patent #8,335,491

"Camera-equipped cellular telephones have become commonplace. However, the image-capturing capability of these cellular telephones is typically utilized merely to record images and share them with others. There is a need for a way to utilize the image-capturing capability of camera-equipped cellular telephones to serve as a data input device."

Counterfeiting is a billion dollar plus problem for counter fit brands.

Mobius International launches authentication technology designed for luxury brands. Finally a solution that allows the customer to determine if a product is authentic or counterfeit. MobiLUX allows the retailer or the consumer to validate that the product is real and not counterfeit by simply using their cell phone.

MobiLUX is a patented new anti-counterfeiting technology that assures consumers that they are receiving real, branded luxury products. MobiLUX offers product manufacturers and distributor's supply chain tracking and consumer-direct marketing communication channels.

MobiLUX also provides local, federal and international law enforcement agencies with a tool to immediately determine the authentication status of any luxury good.

MobiLUX requires no specialized equipment on the part of the manufacturer, customer, retail personnel, importers or law enforcement. A camera enabled cell phone is all that is required for immediate product verification. The MobiLUX technology works across all camera cell phones and carriers and requires no software downloads. The system is multi-tiered, secure and redundant, and uses some of the same principles that the U.S. Treasury applies to authenticate currency.


Simplicity plus Superior Features

The beauty of the MobiLUX system lies in its simplicity and ease of use. Tamper-proof, coded, labels are affixed to the luxury good during manufacturing. Codes on these labels carry links to vital information such as a guarantee of original manufacture, the geographic location of the facility where the product was made, quality control, and important chain of custody tracking and authentication.

By using an ordinary cell phone with a camera and email or SMS text messaging capability, the consumer, retail personnel, importer or law enforcement agent can either take a photo of the special MobiLUX label and send it to the MobiLUX website, or simply text the numerical codes on the label to MobiLUX. Simple instructions for this process are clearly printed on the label itself.

The sender receives an immediate reply that provides information about the product's source and authentic or counterfeit status. In the event that a product or label is illegitimate or has been tampered with, MobiLUX warns the sender, or consumer. MobiLUX also determines the primary language of the country of request and responds in that language.

For marketing purposes, MobiLUX can respond with brand-promoting messages. This feature can be expanded upon to add value for both the brand and retailers.


How MobiLUX Works

MobiLUX simplifies the product authentication process from the very start, beginning at the point of manufacture.

In the production facility, the secure MobiLUX labels are applied to individual products or cases. When the product passes final inspection, a manufacturer's representative sends a text message with a label number and other information to mobiLUX@agm.tw. That number is then associated with the label that has been applied, which establishes the product's official verification status as well as the geographic location of the production facility, and any other required information.

Once the label number is received, MobiLUX stores the associated data on our secure servers. The product tracking data is then accessible anywhere cell phone signals are available, or via the internet.

MobiLUX servers determine the primary language of the country of request and respond in that language. Additional marketing messages or value-added services can be included in the reply message. A basic customer inquiry about a particular product can generate a reply showing:

  • Product status (authentic, not authentic, tampered)
  • Manufacturer
  • Manufacturer worker identification
  • Date/Time of manufacture
  • Geographic location of manufacture
  • Shippers
  • Distribution channel

Low Cost of Entry

The cost of entry and follow-up costs for MobiLUX are also simple and economical.

  • The consumer pays nothing (above their own cell phone charges).
  • The manufacturer pays an annual subscription fee to MobiLUX and purchases MobiLUX labels. Depending on volume, MobiLUX labels can be purchased at a fraction of a cent.
  • The manufacturer that subscribes to MobiLUX pays a nominal transaction fee based on the number of consumer interactions, notices, or marketing messages issued.
  • MobiLUX secure severs track all interactions and provide detailed records and billing services.
  • Consumer data-mining and related demographic/geographic information can be programmed and tracked. Advantages of MobiLUX
  • The MobiLUX service adds the immediate value of traceability and security to luxury brands.
  • Manufacturers can track consumer usage of the MobiLUX service, and also respond to consumers with a variety of value-added marketing messages.
  • No specialized equipment is required, from manufacturer to consumer. On the go: anyone can get an immediate direct response on information about the product via their phone, wherever they are. No computer or internet connection is required.
  • If desired, consumers can also use a home computer to check product status on the MobiLUX website.
  • Multilingual: response is in primary language of country of request.
  • Very low cost of entry: pay only for what is used.
  • Labels can be applied to individual items or cases.
  • Labels produced in partnership with WS Packaging are tamper-proof and contain multiple physical and electronic security features.
  • MobiLUX labels conform to GS1 International Standards in cooperation with ISO.
  • Mobius works across all carriers and all camera cell phones, and requires no apps or software downloads.